"We have to solve the problem of poverty, meaning living wages and living incomes. If we fail to do so, we will not solve other sustainability issues like child labour, deforestation or gender inequality." This was one of the messages of Antonie Fountain in his keynote speech at 'The Only Way is Up! Conference.

In an energetic and passionate speech, peppered with clips from famous movies, Fountain also used a quote from the shark movie Jaws: "We need a bigger boat." What he wanted to say with this is that the fight for living incomes and wages should only be a starting point. "It’s not the finish line of where we want to go. We want prosperous farmers, not farmers barely scraping in. So living income is where the real work begins."

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